Microsoft

The Creative
Agency: Salt XC
Year: 2024
Services:
2D
,
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One of three videos created for Microsoft, this piece highlights the capabilities of their AI tool, Copilot. Working in close collaboration with Salt XC, who handled the live-action shoot and edit, we were brought on to bring the UI elements to life in a clean, intuitive, and engaging way. Our role included animating Copilot’s interface interactions, integrating a wide range of composited screen content, and ensuring every graphic felt seamlessly embedded within the footage. The aim was to make the technology feel smart, fluid, and effortless, while supporting the narrative without ever overwhelming it. The final film is a crisp blend of live-action and motion design, clearly communicating Copilot’s features and value in a polished, accessible way.
Microsoft
Microsoft
Microsoft
Microsoft