Hubspot

We were kindly brought on by the legends at Buff to help craft a fast-paced film announcing the integration of Claude within HubSpot. Working from boards developed by Buff’s brilliant in-house designer, Margo, we focused on bringing her designs to life with punchy, text-driven transitions. Our aim was to create something immediate and energetic, highlighting key features of the integration while keeping the pacing tight and the messaging sharp. We shaped the flow, rhythm, and animation language to elevate the original concepts and make every beat land. Since going live, the piece has been viewed over two million times, helping the announcement reach a wide audience and spark plenty of excitement around the integration. A dream collaboration and a seriously fun project to animate.